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About Us

Explore About Us

Born from a love for creativity, boldness, and unapologetic self-expression

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Our Story

Welcome to  It's in "The Bag", we specialize in curating a diverse collection of gift bags for all holidays and special occasions. We aim to bring joy, excitement, and a touch of uniqueness to every gifting experience. Explore our range to find the perfect present that matches your emotions and celebrations. We’re a full-service complete gifting business specializing in gifts for life’s special occasions. Owner and founder Aesha Jackson first recognized the need for the business when creating nurse gifts for her staff in 2022 for nurses week. She struggled finding unique items to include in the bags that were both useful and practical. Three years and many bags later, she got up the nerve to take a chance on creating precisely the business she wished had existed back when she needed it most.

What began as a frontline worker appreciation hobby has rapidly expanded into gifts for any occasion, which makes sense. After all, the need for expertly curated, flawlessly executed, on-brand gift exists in all areas of life, both personal and professional. We truly hope you enjoy these bags as much as we enjoyed making them.

Our Mission

Curated gift bags for all occasions. Bringing a thoughtful, unique selection of merchandise to every bag that is personalized for every occasion.

Our Vision

To bring smiles and warmth to individuals celebrating life's special moments, one thoughtfully curated gift at a time.

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Personalized Gifts for All

Contact Us

Have Questions?
Feel Free to Reach Out!

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